There are at least two ways

Personality quiz

Series of questions that intends to reveal something about the personality

Trivia quiz

Series of questions with right and wrong answers that intends to check knowledge

Poll

Voting to make decisions or determine opinions

Story

Formatted Text with Embeds and Visuals

List

The Classic Internet Listicles

Countdown

The Classic Internet Countdowns

Open List

Submit your own item and vote up for the best submission

Ranked List

Upvote or downvote to decide the best list item

Meme

Upload your own images to make custom memes

Video

Youtube and Vimeo Embeds

Audio

Soundcloud or Mixcloud Embeds

Image

Photo or GIF

Gif

GIF format